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The Lesson of Löwenbräu

In the Middle Ages an inn or pub would often brew their own beer with varying degrees of success. One English inn produced such a bad beer that a riot ensued. In Germany the Lion's Inn has produced a reasonably good beer and they have registered a trademark that remains to this day.... a stylized lion. Löwenbräu means "Lion's Brew". It is impossible to verify but a commercial from the 1980s claimed that in 1383 their beer was considered so valuable, they were forced to chain a lion to the barrels to protect their beer. Please follow the link to see the commercial for yourself. Löwenbräu is currently owned by InBev which sports the brand names of Beck, Michelob and Budweiser. [1] [2] [3] [4] [5] [6]

My Take by Alex Shrugged
In researching the history of Löwenbräu I discovered that Löwenbräu is brewed in America for American consumption. I came across an article by Jared Diamond that asked why German beers were not more widely distributed by German breweries? Apparently German beer purity regulations are designed more to protect the local breweries than the consumers themselves. Thus a German beer cannot be tweaked for the tastes of beer drinkers in other countries. Those same regulations also discourage large-scale production (and savings of scale), so breweries with popular appeal like Löwenbräu must sell out to companies like InBev to get better distribution. Thus government regulation makes it easier to brew German beer everywhere except Germany itself. One assumes that a Löwenbräu brewery remains in Germany for German consumption only.[7]

The Bastille and the Key

In case anyone was worried... the construction of infamous Bastille has been completed. Currently it is a fort defending the eastern approach to Paris. It will become a prison for the upper-class shortly before 1659. Compared to other prisons the Bastille will not be too bad. One will be able to find a game of cards or billiards and smoking is allowed but over time the Bastille will get a bad reputation, primarily because the King will round up subversive writers. This tactical error predates the Mark Twain aphorism: "Never pick a fight with people who buy ink by the barrel." After the Storming of the Bastille in 1789, the Marquis de Lafayette will send the Bastille key to George Washington, first handing it to Thomas Payne and eventually reaching Washington himself. The key to the Bastille remains on display at Mount Vernon.[8] [9] [10]

My Take by Alex Shrugged
Lafayette was the French general and nobleman who fought by George Washington's side during the American Revolution and he is the same guy that Lafayette Square in Washington D.C. is named after. A statue of Lafayette is at one corner of the park. There are three others... one of which is of Brigadier General Thaddeus Kosciuszko of Poland... the man who constructed the fortifications for West Point. With this debt of honor, one wonders why the USA doesn't have as close a connection with Poland as it does with France. [11] [12]

This Year on Wikipedia

Year 1383, Wikipedia.

See Also


  1. Löwenbräu - Wikipedia, 2014 [last update]
  2. Lowenbrau Commercial: Lions Protecting Beer Barrels. YouTube.com. 1988-Sep-04 (TV COMMERCIAL)
  3. Löwenbräu AG: Company History, Answers.com. 2014 [last update]
  4. Löwenbräu, JamesBondLifestyle.com, 2014 [last update] note: This is a trivia page regarding James Bond and Löwenbräu Beer.
  5. Löwenbräu Logo, Freevector.com, 2014 [last update]
  6. AB InBev brands - Wikipedia, 2014 [last update]
  7. Diamond, Jared. How to Organize a Rich and Successful Group: Lessons from Natural Experiments in History. American Academy of Arts & Sciences. Bulletin of the American Academy of Arts and Sciences, Vol. 53, No. 4 (Mar. - Apr., 2000), pp. 20-33. (JOURNAL) quote="The Lowenbrau in US stores is not brewed in Germany; it's brewed here, on license, with American productivity and efficiencies of scale."
  8. Bastille Key - George Washington's Mount Vernon, MountVernon.org, 2014 [last update]
  9. Bastille - Wikipedia, 2014 [last update]
  10. Storming of the Bastille - Wikipedia, 2014 [last update]
  11. Lafayette Square, Washington, D.C. - Wikipedia, 2014 [last update]
  12. Tadeusz Kościuszko - Wikipedia, 2014 [last update]

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